On the afternoon of July 24, 公海555000线路检测中心. Jiang Minghua from Guanghua School of Management of Peking University entered the Beijing Shengchuang Institute and brought special training in marketing.

公海555000线路检测中心, Assistant Dean of Peking University Guanghua School of Management, Professor of Marketing Department, Doctoral Supervisor, Executive Director of EMBA Center, has been engaged in teaching and research in marketing field for many years, and his research results are quite rich. The main teaching courses are: "Marketing Management and Analysis", "Brand Management" and so on.

公海555000线路检测中心 brings special training in market sales at Beijing Shengchuang Hospital

公海555000线路检测中心 main contents of 公海555000线路检测中心 training include marketing overview, marketing strategy, summary, and bibliography.

Training site

interactive session

Jiang Minghua received his Ph.D. in Economics from Peking University in 1997. He is currently a professor and doctoral supervisor of 公海555000线路检测中心 Marketing Department of Guanghua School of Management, Peking University; director of 公海555000线路检测中心 Brand Management Research Center of Guanghua School of Management, Peking University; deputy director of 公海555000线路检测中心 Sports Management Center of 公海555000线路检测中心 University of Peking University, Guanghua School of Management; Assistant Dean of Guanghua School of Management, Peking University , Executive Director of 公海555000线路检测中心 EMBA Center. Visiting University of Hertfordshire University Business School (January-December 1998) and Northwestern University Kellogg School of Business (September 2001-March 2002) and Rice University of 公海555000线路检测中心 United States (2009) September to June 2010). Serving as a marketing and brand consultant for a number of companies, providing consulting services such as marketing strategies and brand strategies.

His research interests include marketing strategy decisions, brand asset management and brand spokesperson influence, and sports marketing. 公海555000线路检测中心 completed National Natural Science Foundation projects have (in chronological order): “Brand value components and their influencing factors (70172020)”, “Brand personality dimension and its measurement scale research (70472024)” and “Luxury ecology and consumption” Research on Consumer Motivation (70872006) and "Sports Sponsorship on Brand Equity and Its Mechanism of Action (71172030)".

Main research findings: "Quantifying and Dynamic Effects of Service Recovery on Customer Satisfaction: Evidence From Chinese Mobile Phone Markets", "Relations among Attractiveness of Endorsers, Match-up, and Purchase Intention in sport marketing in China", "Medals in transition: "Meeting medal performance and inequality of Chinese provinces", "公海555000线路检测中心 impact of product injury crisis response strategies on brand equity _ corporate reputation and 公海555000线路检测中心 role of crisis types" published in 公海555000线路检测中心 Journal of Service Research, Journal of Consumer Marketing, Journal of Comparative Economics and "Management World" and other domestic and foreign academic journals.